Digital Marketing & Communications Specialist

Digital Marketing & Communications Specialist

Improving Health through Science and Technology. At Noble, an Aptar Pharma company we specialize in Drug Delivery offering Innovative Devices, Services and Solutions focused on the Patient Experience. Aptar Pharma is part of Aptar Group, a global leader of dispensing systems for the packaging industry. Aptar Pharma has been setting the standard in drug delivery for decades providing health technology solutions and services to include human factors/user experience enabling effective patient treatment. Be Aptar!

Are you ready to take your career to the next level? We have an incredible opportunity for a dynamic Digital Marketing & Communications Specialist to join our vibrant Marketing & Communications team. If you're looking for a meaningful career where you can showcase your skills, collaborate with a fantastic team, and make a real difference in the lives and health of many, Noble, an Aptar Pharma North America Company, is your next big move!

What You Will Do at Noble
As a Digital Marketing Communications Specialist III will work with the Marketing Manager and Director of Marketing & Communications in the development and execution of the overall marcom plan, integrated marketing campaigns and projects for brand and sales initiatives. The Digital Marketing Communications Specialist III will assist with organizing and executing marketing efforts for the department − including integrated marketing initiatives, multimedia executions, leveraging AI, print ads, email/digital campaigns, social media activities, website strategy and updates, tradeshows/events, PR, collateral, presentations, webinar and ABM development – and ensure all projects are delivered in scope, on time and at the highest quality.

As a Digital Marketing & Communications Specialist, you will

• Act as liaison between Noble Marketing Department and Aptar Pharma Operational Marketing Department to ensure close collaboration of messaging and strategy and to ensure deadlines and corporate requirements are met
• Manage the implementation of marketing email communications along with the Marketing Manager, including but not limited to copywriting, editing, building emails in the CRM system, creating targeted groups, and tracking emails to help inform future strategies.
• Manage the implementation of Noble’s social media channels, including but not limited to planning monthly calendar, copywriting, editing, scheduling, audience analysis and tracking to help inform future strategy
• Collaborate with Noble’s in-house Graphic Design team to effectively complete the required promotional opportunities. Act as an ad copywriter and editor to ensure error-free ads
• Support the leadership team and business team in the creation of impactful messages, and value propositions for each buyer persona, and ensure timely messages are delivered to the right audience through the right channels
• Co-manage with the Marketing Manager the relationship with all industry publications and track all ads to ensure they are delivered to the proper publication on time
• Manage relationships with external PR firms by leading messaging and by supporting writing and editing of press releases, editorials, advertorials, and blog posts
• Co-manage along with Marketing Manager the relationship with website developer and host and SEO vendor to ensure deliverables are completed on time and on budget
• Manage and update Noble’s blog and monthly newsletter
• Co-manage all website strategic initiatives along with Marketing Manager including creating new webpages and auditing old webpage content while updating in the website CMS. Act as copywriter, storyteller and editor
• Track website performance and engagement to present to upper management to inform strategy and make recommendations for improvement
• Own lead qualification and routing; track inbound leads from the Noble website, audit leads and pass on to proper Sales team members as part of lead generation goal
• Identify opportunities for editorial thought leadership articles and white papers to promote Noble’s value proposition; collaborate with Subject Matter Experts (SMEs) and agencies to develop editorial articles and/or white papers.
• Act as Noble editor ensuring all public-facing collateral is error-free and adheres to brand guidelines
• Support tradeshow messaging and branding; writing and editing tradeshow collateral such as leave-behinds, post cards, one-pagers, while ensuring alignment with all sales teams through creative briefs
• Work intra- and interdepartmentally to ensure marketing activities are created and published on time
• Along with the Marketing Manager, research new opportunities for publications, tradeshows, and external communication opportunities
• Stay up to date on emerging traditional advertising, digital, social trends, and best practices
• Contribute to the total effectiveness of the marketing department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member

What Noble is looking for!

• Bachelor’s degree in marketing, communications/journalism, advertising, or related field from an accredited institution
• 4+ years of professional experience developing and executing strategic marketing/advertising campaigns
• Proven experience with tradeshows and/or event planning
• Highly motivated, proactive self-starter who can effectively juggle multiple complex projects and quickly adapt to changing priorities
• Outstanding project management and planning skills
• Strong attention to detail
• Ability to write at an advanced strategic/academic level and understand the key concepts of marketing messaging, creative storytelling, public relations, and technical writing (including how to communicate value in a manner that resonates with business prospects and consumers)
• Exceptional proofreading/editing skills and knowledge of AP style
• Demonstrated experience in digital marketing, CRM, SEO/SEM, and social media
• Working knowledge of marketing automation platforms such as HubSpot
• Expert level Microsoft Office skills, including Word, Excel, and PowerPoint
• Experience using AI in content creation, both visual and contextual
• Strong interpersonal skills
• Ability to successfully adapt to an existing culture and outperform in any environment

What We Offer

• An exciting, diverse and value based working environment.
• Remote (work from home office) work environment
• Offering personal development and training opportunities through our award-winning corporate university and Horizon Learning.
• Competitive base salary and annual bonus potential
• Contribute to the communities where we reside.
• Innovative benefits plan which includes 401k plan with Company matching benefit and non-elective contribution, paid time off, medical, dental, vision, life, disability and more.

 What are the physical demands and work environment?

• Mental- Requires a high degree of concentration intermittently to compile reports and analyze data approximately 50% of time; periods of mental effort and concentration followed by other aspects of the job with lesser concentration and attention requirements.
• Physical- Requires walking/standing approximately 20%, sitting approximately 80% and lifting up to 15 lbs. approximately 1% of time; involves repetitive stooping, forward bending and crouching approximately 10% of time.
• Manual Dexterity- Requires use of hands, arms, and feet for repetitive lifting; use of hands and arms to operate computers, copy machine and other general office equipment and to record written information.
• Audible Demands- Requires ability to hear verbal instructions and to communicate with internal departments and outside sources in person and via telephone.
• Visual Demands -Requires ability to read written instructions, correspondence and other documentation as well as operate office equipment such as computers and printers. Color and depth perception not necessary.
• Environmental- Requires capability of performing essential job functions in an established office environment under lighting and climate control tolerances. Noise level is moderate.

BE YOU, BE APTAR!

Aptar is an Equal Employment Opportunity (EEO) employer. We believe that a diverse workforce is key to our success. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information

Noble, an Aptar Pharma Company
121 S. Orange Ave Suite 1070N
Orlando, FL 32801
www.aptar.com

Improving Health through Science and Technology!