Go to market Operations Intern

Aptar Pharma's Digital Health division is part of AptarGroup, Inc., a global leader in drug and consumer product dosing, dispensing and protection technologies.

Aptar Digital Health creates end-to-end solutions to enhance patient experiences every day, leveraging a holistic ecosystem of digital interventions. Amplified by an industry-leading portfolio of products and solutions, Aptar Digital Health’s offering combines mobile and web apps, connected drug delivery systems, onboarding, training and advanced data analytics services to actively empower patients and create a positive treatment journey.

Project Overview: We are looking for an intern who will support us in the launch of a digital solution in the US, targeting patients with a rare disease. The role involves executing marketing campaigns that drive product awareness, adoption, and overall success as well as market research and analysis to identify the best opportunities.
 

Market Research and Analysis: 

• Conduct thorough market research to understand customer needs, competitive landscape, and market trends in the US

• Analyze data to identify opportunities for product positioning and differentiation. 
   

Media campaigns : 

• Create, manage and optimize media campaigns (Google Ads, Social Media campaign) to support the launch of the project and user acquisitions
  • Assist in keyword research, ad copy creation, and audience targeting to ensure campaign effectiveness.

Marketing assets and product messaging : 

• Communicate the unique value proposition for this new product
• Support in the creation or refresh of marketing assets for the digital solution

• Develop compelling messaging and positioning that resonates with target audiences. 

• Ensure consistency in product messaging across all marketing channels and materials. 
   

Performance Tracking and Reporting: 

• Track key metrics and KPIs to measure the success of marketing initiatives. 
• Analyze campaigns performance, Provide regular reports and actionable insights to the Senior Manager, Client Success and GTM Strategy to inform decision-making and strategy adjustments. 

Skills :

• At ease with the Office Pack particularly Powerpoint and Excel
• Monitoring and analyzing marketing campaign performance 

• Effective communication and collaboration with cross-functional and third-party teams 
• Dynamic, proactive, organized and rigorous.
• Pursuing a business school degree or equivalent qualification (bac +4/5 level)
• Experience in Media and ad campaigns managements
• Previous Experience in product marketing, market research, or related  internships preferred
• Knowledge of the world of digital health and the US healthcare ecosystem is a plus.
• Strong analytical and reporting skills 
• Experience with performance tracking and KPI measurement